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Privacy Policy of Rugmom LLC and its affiliates and subsidiaries (“Rugmom LLC”) is committed to respecting the privacy rights of customers and visitors to their websites. This Privacy Policy summarizes the information collected and its usage. By accessing or using the Services, you accept the practices outlined in this Privacy Policy, and agree to the Terms of Service, which incorporate this Privacy Policy. If you have any questions, you can email

This Privacy Policy applies to the Site, App, and Service. The Service includes websites and mobile applications operated by Rugmom LLC and its affiliated brands. If you visit another website or mobile application, the privacy policy of that website or mobile application will apply. This Privacy Policy also applies to the information shared with us, such as information shared with our service representatives or customer service agents, installation or assembly pros, and emails or chats.

We take the privacy of our users very seriously and protect the information collected using appropriate security measures. We may share user information with trusted third-party service providers to fulfill orders, provide customer service, and improve our services. We do not sell user information to third parties for marketing purposes.

To ensure that we provide the best possible service to our valued customers, we collect several types of information from and about you, including Personal Information that can identify you personally, such as your name, email address, mailing address, phone number, and password, as well as additional profile information such as your date of birth, gender, location, and preferred language. We also collect your payment information, including your credit/debit card number, security/CVV code, and expiration date, and your financing information, including your social security number, date of birth, and income.

In addition, we collect your communications and contact history with us, such as service call recordings, chat and instant messages, or communications with our social media channels. We also collect other information such as product reviews, forum posts, survey responses, participation in promotions, and other user-generated content.

We collect this information directly from you when you provide it to us, or automatically as you navigate through our Website, including information such as usage details, IP addresses, and information collected through cookies and other tracking technologies.

The information we collect on our Website may include information that you provide by filling in forms, records and copies of your correspondence (including email addresses), details of transactions you carry out through our Website, and your search queries on the Website.

You may also provide information to be published or displayed on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, "User Contributions"). Your User Contributions are posted and transmitted to others at your own risk. Although we limit access to certain pages, you may set certain privacy settings for such information by logging into your account profile. However, please be aware that no security measures are perfect or impenetrable, and we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot guarantee that your User Contributions will not be viewed by unauthorized persons.

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including details of your visits to our Website, traffic data, logs, and other communication data, and the resources that you access and use on the Website. We may also collect information about your computer and internet connection, including your IP address, operating system, and browser type.

We use these technologies to improve our Website and to deliver a better and more personalized service, including by estimating our audience size and usage patterns, storing information about your preferences, speeding up your searches, and recognizing you when you return to our Website. The technologies we use for this automatic data collection may include cookies (or browser cookies) and web beacons(.

We are committed to protecting your privacy and ensuring that your personal information is safeguarded against unauthorized access or disclosure. If you have any concerns or questions about how we collect or use your information, please do not hesitate to contact us.

This Privacy Policy applies only to information collected online through the Site, App, and Service and not to information collected offline or through any other means, including on any other website operated by Company or any third party, or any third party application or content (including advertising) that may link to or be accessible from or on the Website.

We prioritize the privacy of our users and employ reasonable security measures to safeguard the personal information we collect. Please note that under certain circumstances, we may need to disclose your personal information to third parties. This includes sharing your personal information with our service providers who assist us in providing various services such as hosting, data analysis, and customer service. We may also share your personal information with our affiliates for purposes outlined in this Privacy Policy. In the event of a merger, acquisition, or sale of all or part of our assets, we may need to share your personal information in connection with such transactions. Additionally, we may be required to disclose your personal information to comply with a legal obligation, such as a subpoena, court order, or other legal process.

It is important to note that our Site is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. In accordance with the Children's Online Privacy Protection Act (COPPA), if we become aware that we have inadvertently collected personal information from a child under the age of 13, we will promptly take all necessary steps to delete that information from our records. We strongly encourage parents and guardians to actively monitor their children's online activities and to contact us immediately if they suspect that we may have collected personal information from a child under the age of 13. By using our Site, you agree to comply with our policies and procedures regarding the collection and use of personal information. Any violation of these policies may result in legal action being taken against you.

By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time, so please check the policy periodically for updates.

Notice for California Residents California

Consumer Privacy Act (CCPA) Disclosures
As a resident of California, it is important for you to understand your privacy rights under the California Consumer Privacy Act (CCPA). This notice provides information about the personal information and sensitive personal information we collect, the sources from which we collect it, the purposes for collecting it, and the parties with whom we share it.

Categories of Personal Information and Sensitive Personal Information
We collect the following categories of personal information: identifiers (such as name, address, and email address), commercial information (such as transaction data), financial data (such as credit card and financial account information), internet or other network activity information (such as IP address), geolocation information, inference data about you, audio and visual information (such as customer service calls), legally protected classifications (such as gender), and other information that can reasonably identify or be associated with you. The categories of sensitive personal information we collect include account log-in credentials.

Purposes for Collecting and Sharing Personal Information
We collect and disclose the above categories of personal information for various purposes, including providing services, operational purposes, auditing consumer interactions, detecting and protecting against security incidents and fraudulent activities, maintaining the quality and safety of our services, customizing content, improving our services, and engaging in commercial or economic activities such as third-party advertising. We collect personal information directly from you, through your use of our services, from our affiliates, and from third parties.

Information Disclosure Practices
We may disclose certain categories of personal information to third parties for business purposes, such as co-branded campaigns, joint marketing initiatives, promotions, or sweepstakes. However, we do not sell personal information as defined by the CCPA.

California Residents' Rights As a resident of California, you have the following rights:

  1. Access: You can request information about the categories of personal information we have collected, the sources from which it was obtained, the categories of personal information sold or shared, the business or commercial purpose for collecting or sharing your information, the categories of third parties with whom we share your information, and the specific pieces of information we have collected about you.

  2. Deletion: You can request the deletion of your personal information, subject to exceptions allowed by the CCPA. We may need to retain certain information to fulfill services or transactions requested by you.

  3. Correction: You can request the correction of inaccurate personal information we have about you.

Exercising Your CCPA Rights: To exercise your rights under the CCPA, you must submit a request that includes sufficient information to verify your identity and describes your request in detail. We will verify your identity according to California law, and you can make a request even if you don't have an account with us. You can submit a request by emailing us at privacy@rugmom or using the form at preferences.rugmomcom/privacy.

Authorized Agent: You can designate an authorized agent to make a request on your behalf by providing written authorization. However, you will still need to verify your identity directly with us.

Non-Discrimination: We will not discriminate against you for exercising your rights under the CCPA. This means we will not deny you goods or services, charge different prices or rates, or provide a lower quality of goods or services based on your exercise of CCPA rights.

Do Not Sell and Do Not Share: To comply with the CCPA, we provide the ability to opt-out of the sale and sharing of personal information. If you wish to opt out of these activities, you can visit the following link: Do Not Sell Or Share My Personal Information. Alternatively, you can email us at to opt out.

Global Privacy Control: We respect and honor opt-out preferences communicated through the Global Privacy Control. Please note that opt-out preferences made through this method apply only to the specific device/browser used.

Children's Privacy: We do not knowingly sell or share personal information of children under 16.

Sensitive Information and Retention: We do not use or disclose sensitive personal information except for purposes allowed by the CCPA. Please refer to our "Data Security and Retention" section for information on the retention of your personal data.

Notice of Financial Incentive: We may offer rewards or incentives for certain actions such as creating an account, providing personal information, signing up for messages, referring friends, and participating in sweepstakes or contests. Your participation in these incentives is voluntary, and you can withdraw at any time. The value of the reward or incentive is based on factors such as revenue generated by customer insights, program expenses, and potential revenue from referrals.

Customer Data Request: Under California Civil Code Sections 1798.83-1798.84, you have the right to inquire whether we have disclosed your personal information to third parties for their direct marketing purposes. To submit such a request, please contact us at with "Customer Data Request" specified in the subject line. We will promptly address your request in compliance with applicable laws and regulations.

Your Choices Regarding the Use of Your Personal Data

  1. Opting Out of Marketing Communications: You have the option to unsubscribe from our marketing emails and text messages. If you have provided us with your email address, we may send you promotional offers or emails regarding your use of our services. You can indicate your preference to stop receiving promotional emails by following the instructions provided in any promotional email you receive from us. Alternatively, you can email us at To opt out of our text messages, simply reply with the word "STOP."

  2. Controlling Cookies and Tracking Tools: You have control over certain cookies and tracking tools used on our websites. Your browser settings allow you to manage cookies. You can choose to receive a notification each time a cookie is sent or disable all cookies. Please refer to your browser's Help menu for instructions on how to modify your cookie settings. Note that disabling cookies may limit your access to certain features that enhance the efficiency of our services. We also utilize Google Analytics to gain insights into user interactions on our websites. You can learn about the available opt-out options for Google Analytics at

  3. Controlling Tracking for Interest-Based Advertising: For the purpose of displaying interest-based advertising, we and third-party advertising networks, social media platforms, and other services may collect information about your website usage across devices using cookies or other tracking tools. This Privacy Policy does not govern the use of cookies or tracking technologies placed on your devices by non-affiliated third-party ad technologies, ad servers, ad networks, or other non-affiliated third parties. If you want more information about tailored browser advertising and how to control the placement of cookies for tailored marketing, you can visit the Network Advertising Initiative's Consumer Opt-Out Link and/or the Digital Advertising Alliance's Consumer Opt-Out Link to opt out of receiving tailored advertising from participating companies. You can visit the Google Ads Settings page to opt out of Google Analytics for Display Advertising or customize Google Display Network ads. Please note that even if you opt out of tailored advertising, you may still receive advertising content that is not specifically tailored to your interests. We do not control the opt-out mechanisms mentioned above and are not responsible for the choices you make using these mechanisms or their continued availability and accuracy. If you configure your browsers to reject cookies when visiting the opt-out page, erase your cookies, use a different computer, or change web browsers, your opt-out may no longer be effective. You can find additional information on the websites of the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) through the provided links.

  4. Tailored In-Application Advertising on Mobile Devices: When using a mobile application, you may receive tailored in-application advertising content. Instructions for preventing the delivery of tailored in-application marketing content can be found in the support materials and privacy settings for each respective operating system (iOS, Android, Windows). For other devices and operating systems, please refer to the privacy settings or contact the platform operator.

  5. Do Not Track Policy: Some browsers offer "do not track" features that allow you to indicate your preference to websites regarding tracking. We currently do not respond to these signals. If you block cookies, certain features on our website may not function properly. Additionally, blocking or rejecting cookies does not guarantee the cessation of all tracking described here. Please note that "Do Not Track" is a separate privacy mechanism from the Global Privacy Control browser choice mentioned below.

Your Rights

In addition to the choices outlined above, the laws of your jurisdiction may grant you certain rights concerning your personal data, including in Colorado, Virginia, Connecticut, and Utah. Depending on applicable law, you may have the right to:
  1. Confirm whether we process your personal data and access such data.

  2. Correct inaccuracies in your personal data, considering the nature and purpose of the processing.

  3. Delete your personal data.

  4. Obtain a portable copy of the personal data you previously provided to us, to the extent technically feasible, in a readily usable format that enables you to transmit the data to another business when our processing is automated.

  5. Opt out of the processing of your personal data for targeted advertising, sale of personal data, or profiling that significantly affects you legally or similarly.

Certain information may be exempt from these requests as permitted by applicable law. Please note that certain types of information are necessary for us to provide our services, and if you request its deletion, you may no longer be able to access or use our services.

To exercise any of these rights, you can email us at or submit a form at the following address: We may require you to verify your identity before fulfilling your request. To do so, you will need to respond to the verification email sent to the email address associated with your deletion request or follow our specified verification process.

We may utilize your personal data for targeted advertising purposes, which involves using consumer data obtained from their website activity to predict their preferences or interests. To opt out of targeted advertising, you can visit the following link: Do Not Sell Or Share My Personal Information.

If we deny your request to exercise any of the aforementioned rights, you can appeal the denial by emailing and providing a detailed explanation as to why you believe the denial was incorrect. Please include your full name, the email address associated with your Rugmom account, and a copy of the denial notice received from Rugmom

Canada Privacy Policy Restriction:

As an e-commerce company, we understand the importance of respecting your privacy rights in Canada. We want to ensure that you have a clear understanding of your rights regarding the processing of your Personal Data. Please find below the revised and reordered version, including pertinent legal terminology:
  1. Consent and Withdrawal: If you are a resident of Canada, you have the right to provide or withdraw your consent for the processing of your Personal Data. You may exercise this right at any time, with effect for future processing. However, please note that there may be instances where we are legally permitted to process your Personal Data without your consent.

  2. Access, Review, Deletion, and Correction: As a Canadian resident, you have the right to access, review, delete, and request correction of your Personal Data that is held by Rugmom. We are committed to taking reasonable steps to verify your identity before responding to your requests. The verification process will vary based on the sensitivity of the Personal Data and whether you have an account with us. In situations where we disagree with the accuracy of the Personal Data, we reserve the right not to change it. Nevertheless, we will append your requested alternative information. Please be aware that certain legal provisions may restrict our ability to provide access to Personal Data. For example, we may be prohibited from granting access if doing so would disclose another individual's Personal Data, including their opinions, or if the information is protected under solicitor-client or litigation privilege.

  3. Transfers to the United States: It is important to note that as a Canadian resident, your information may be transferred to the United States. Under certain circumstances, this information may be accessible to law enforcement and national security authorities.

Nevada Privacy Policy Restrictions:

We hope this revised version addresses your concerns and provides you with a clear understanding of your privacy rights as a resident of Canada. If you have any further questions or require additional information, please do not hesitate to reach out to us. As an e-commerce company, we recognize and respect the privacy rights of Nevada residents. If you are a resident of Nevada, you have the right to opt out of the "sale" of specific Personal Data to third parties, as defined under applicable Nevada laws. To exercise this right, please contact us at and include "Nevada data restriction request" in the subject line. In your request, please provide us with your name and the email address associated with your account. We are committed to honoring your request and ensuring compliance with Nevada privacy regulations. Your privacy rights are of utmost importance to us, and we will take the necessary steps to address your request promptly and appropriately. Should you have any further inquiries or require additional information, please do not hesitate to reach out to us.

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